Other services
Alignment
The speed of change necessary to compete and succeed in today’s world is frightening. Keeping all parts of the institution aligned and delivering effectively can be challenging. We can review what works, what doesn’t and what needs to change. Our goal is to help align and optimise all the functions that support international strategy: student recruitment, admissions, marketing, market research, student retention and mediator relationships (agents and international partnerships).
Operations
We offer a proprietary health check and diagnostic process review that can be tailored to your needs. It is not unusual for department plans and budgets to lag larger strategic changes, resulting in an uneven internationalisation process across the institution. We review essential areas of internationalisation, locating opportunities for improvement. We look at international student communications for our partners and recommended how to provide a more proactive communication programmes geared toward securing good students earlier, and retaining them through to enrolment. We have review admissions processes for colleges and universities to enable them to be more responsive to students, agents and sponsors. We help institutions reshape their Study Abroad Programmes, and we have help institutions gain the most advantage in shaping their international student intake, through leveraging scholarship programmes.
Market Dynamics
Markets are in constant flux and conditions can change abruptly. It's important to know the dynamics of the market: where potential risks lie and where making mistakes can be expensive. We deliver research which uncovers market size, shape, drivers, competition, accessibility, cost and trends.
Research
Achieving growth is about succeeding in a competitive market environment. For new market entry, we offer market feasibility reviews and undertake prospective partner due diligence. We offer a range of market research and market intelligence services. For example, we have developed interactive asset libraries of market information. For our partners, we provide training and support in market intelligence for international staff to ensure, that the valuable work is carried on when the project comes to an end.
Risk
Managing the strategic risk of operating internationally is essential in today's volatile environment. We help our partners shape their institution's response to change over time as well as mitigating the negative impact of sudden and unexpected events. Our work helps institutions to understand their appetite for risk in internationalisation, and to map and measure the risks to achieving success in their international strategy. We find ways to manage risk and to put in place mitigation activities to help lessen that risk. We use a variety of different techniques including risk mapping and scenario planning to arrive at an effective international risk management strategy.
Reputation
How you are seen in your target markets and by your stakeholder groups are central to the success of any strategy. We review communications, student experience factors, applicant decision making, agent research, competitive brand mapping and more. Our projects deliver insight into student perceptions through applicant decision making, and into the overall student experience, looking at issues such as retention and satisfaction drivers. Our focus is on working with surveys and other data is to ensure that the information is meaningful and actionable, so that change can be effective, and the overall student experience is improved. We have developed communications programmes for institutions to increase yield in the application process, and to enhance their relationships with agents and other international partners.
